Category: Technology
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Meta Launches Muse: How AI Could Change the Way Brands Win Consumers
Ever since its advent, the promise of artificial intelligence has largely been about making people faster: drafting an email, finding information, generating an image or summarising a document. Meta’s latest move suggests the next phase will be less about answering and more about action in real time. With Muse, Meta is introducing a personal AI…
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The GCC’s E-commerce Stress Test: How Regional Conflicts Are Reshaping Business Infrastructure
The GCC has spent years building itself into one of the world’s most connected commercial regions. Dubai, Abu Dhabi, Riyadh and other major cities have become hubs for international trade, retail, tourism and e-commerce, supported by sophisticated ports, airports, logistics networks and digital infrastructure. But the region’s exposure to repeated periods of geopolitical disruption has…
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Beyond Adoption: How the GCC Region Is Turning AI Into a Workplace Advantage
The conversation around artificial intelligence has spent the last few years focused on a familiar question: Which companies are adopting AI? In the GCC, that question may already be becoming outdated. The more important question now is what businesses do once AI becomes part of everyday work. According to Boston Consulting Group’s latest AI at…
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Mamaearth’s ChatGPT Move Signals the Next Shift in Digital Advertising
The next shift in digital advertising may not begin with a search query. It may begin with a question. Mamaearth has become the first Indian brand to advertise on ChatGPT, marking an early but significant moment in the evolution of digital brand discovery. Honasa Consumer, Mamaearth’s parent company, has partnered with commerce media company Criteo…
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ChatGPT Ads Cross $1 Bn: The Next Advertising Battle Will Be Won Inside Consumer Decisions
Digital advertising has competed for attention for years. Brands bought search keywords, social feeds, video placements and display inventory in the hope that a consumer would stop scrolling, notice a message and eventually make a purchase. ChatGPT is beginning to challenge that model by placing advertising much closer to the moment when a consumer is…
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Meta’s $18 Bn Settlement Has A Bigger Message For India: Teen Safety Needs A Product-Level Reset
The conversation around children and social media has largely revolved around harmful content: what platforms should remove, how quickly they should act, and whether moderation systems are capable of keeping pace. Meta’s latest $18 Bn settlement in the US moves that conversation somewhere more consequential — towards the design of the platforms themselves. (Source: inc42)…
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The AI Readiness Gap: Why Marketing’s Biggest AI Problem Isn’t AI
For the modern Chief Marketing Officer, artificial intelligence has moved from an experiment to a budget priority. The pressure is no longer simply to understand what AI can do, but to demonstrate why the organisation should be investing in it at all. That creates an uncomfortable contradiction. Gartner’s 2026 CMO Spend Survey found that marketing…
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Shiprocket’s IPO Is a Test of India’s E-commerce Infrastructure Story
India’s startup story is entering a more demanding phase. For years, the focus was on how quickly companies could acquire users, expand their markets, and attract capital. As more startups move from private funding rounds to public markets, the question is becoming harder: can that growth translate into durable profits? Shiprocket’s IPO brings that question…
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The New Cybersecurity Tax: Why Small Businesses Are Paying More to Stay in Business
For years, cybersecurity was seen as a defensive investment—something businesses prioritised after a breach, a compliance requirement, or an IT upgrade. In 2026, that mindset no longer works. As cyberattacks become more sophisticated, supply chains grow increasingly interconnected, and data protection regulations tighten across markets, security has become a business prerequisite rather than a technical…
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Your Customers Can Tell When a Brand Is Faking ‘Human’ – Here’s What Authentic Marketing Looks Like in 2026
Marketing has never been more efficient—or more crowded. Generative AI has enabled marketers to produce blogs, emails, social media posts, advertising copy, and customer communications at unprecedented speed. Every brand now has access to tools that can create content in minutes, helping teams publish more frequently and operate at greater scale than ever before. As…
