Category: Uncategorized
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Why Adidas Uses Three Logos — And What Marketers Can Learn From It
For most brands, consistency is considered the ultimate branding virtue. One logo, one visual identity, one unified message. The logic is simple: consistency drives recognition, and recognition builds trust. But as brands scale across markets, generations, and consumer segments, a new challenge emerges. The same identity that resonates with one audience may feel irrelevant to…
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What Rosada’s Latest Investment Says About the Rise of India’s Premium Kids’ Lifestyle Market
For years, India’s children’s products market has largely been defined by functionality. Parents could easily find essentials, but options that combined quality, design, and lifestyle appeal remained limited. That reality is beginning to change, and Rosada’s latest strategic investment from Shilpa Shetty Kundra reflects a broader shift taking place across the category. The premium kids’…
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Digital Commerce Coalition: What It Means for Customers & Brands in 2026
India’s digital commerce ecosystem is at a pivotal moment. As online shopping expands rapidly across smaller cities and the sector is projected to reach $200 billion by 2026 (Morgan Stanley forecast), the industry faces mounting regulatory scrutiny and consumer demands for transparency, trust, and sustainable practices. (Source: IBEF) Against this backdrop, five of India’s most…
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When Cinema Meets Commerce: How Brands Are Using Movie Clips in Reels for Modern Marketing
In a world where we all spend an average of 3+ hours daily consuming video content across streaming platforms and social media, brands have realized something crucial: if you can’t beat the algorithm, join the movie. New 2026 data confirms this shift. According to CivicScience’s January 2026 report on Gen Z streaming habits, 61% of…
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From Scroll to Store: Is Social Media Redefining Retail Footfall?
The journey to a physical store no longer begins on the high street. Increasingly, it starts online, through a swipe, a scroll, or a saved reel. The retail consumer journey has fundamentally transformed, with social media evolving far beyond a platform for entertainment or brand awareness. In 2026, more than 5.4 billion people, nearly 66%…
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