Author: Kaberi
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Google Unveils AI-Powered Future for Search at I/O 2026
The goal of Search has long been centred on helping people explore anything on their minds — from simple factual queries to deeply complex or highly specific questions that are often difficult to express. To support this evolving behaviour, Google has continued to rethink the role of Search through AI. The adoption of AI Mode…
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From Legacy to Leadership: Banking’s Pivot to Consumer-First Innovation
Legacy banks once defined stability, grand marble halls, and personal tellers built trust over generations. Today, they face a digital reckoning in which consumers demand seamless, intuitive experiences that prioritize their needs over institutional inertia. This pivot from product-centric to consumer-first innovation isn’t just survival; it’s how banks reclaim leadership in 2026’s hyper-competitive landscape. (Source:…
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From Automation to Autonomy: Why AI Agents Are Becoming Essential for Brands
What began as a tool to speed up marketing operations is now evolving into something far more transformative. For years, automation platforms helped brands streamline campaigns, while AI largely played a supporting role, assisting teams with isolated tasks such as content generation, analytics, and customer support. But the next phase of AI is not about…
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MuscleBlaze Taps Naruto Nostalgia and Turns Supplements into a Fandom
India’s consumer brands are increasingly moving beyond product-led marketing to build deeper cultural relevance and consumer affinity. In categories like fitness and nutrition, where functional differentiation is becoming harder to sustain, brands are now leaning into storytelling, fandom, and identity to create stronger emotional connections with audiences. That shift is reflected in MuscleBlaze’s latest collaboration…
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How Melody Became One of India’s Biggest Unexpected PR Moments
A ₹1 candy rarely becomes the centre of a national marketing conversation. But when Prime Minister Narendra Modi handed Italian Prime Minister Giorgia Meloni a pack of Melody toffees after their Rome meeting on 19 May 2026, the moment quickly escaped diplomacy and entered India’s internet‑culture‑economy. Within hours, meme pages, marketing professionals, brand accounts, and…
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Who’s Playing the Long Game?Mapping the Marketing Playbook Behind the ICC Women’s T20 World Cup 2026
Women’s cricket has quietly transformed from a “CSR‑flavoured experiment” into one of the fastest‑expanding commercial properties in global sport. In earlier editions of the ICC Women’s T20 World Cup, brands largely treated the event as a marginal add-on, with limited fan-facing campaigns and a narrow, TV-centric gaze. The 2020 edition, held in Australia, drew 136,549…
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From Vanity to Value: How Cannes 2026 Redefined What Brands Expect From Creators
For decades, brands have treated Cannes as a destination, somewhere you send people to be seen, to pose on the red carpet, and to trade image for exposure. But what changed at the 79th Cannes Film Festival is less about where they went and more about who they brought, why they brought them, and what…
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Instagram’s Instants Feature Brings Casual Sharing Back Into the Spotlight
Instagram has launched Instants, a feature that pushes the platform closer to more casual, real-time sharing. Instead of polished posts or heavily edited Stories, Instants is built for quick, disappearing photos shared in the moment, giving Instagram a more private and immediate way to connect with close friends and mutual followers. The launch reflects a…
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AI Chatbots as Emotional Confidants: Comfort, Dependence, and the Safety Gap
At 2 a.m., a growing number of people are no longer turning to friends, family, or therapists when anxiety hits. They are opening AI chatbots. What began as a productivity tool is quietly becoming something far more intimate: a space for emotional reassurance, late-night vulnerability, and judgment-free conversation. A significant shift is occurring among the…
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Celebrity Influence or Product Experience: What Truly Drives Consumers Today?
In 2026, advertising is competing with more than rival brands. It is competing with saturated feeds, faster scrolling, and consumers who are increasingly cautious about what they trust. That is why celebrity-led campaigns still matter: a familiar face can stop attention faster than almost any other device. But attention alone is not persuasion. The real…
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