Category: editior’s coloumn
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Why Clean Data Is the Foundation of Every AI Strategy
Artificial intelligence has quickly become the centrepiece of business strategy. From customer service chatbots and personalised marketing to predictive analytics and automated decision-making, organisations across industries are investing heavily in AI to improve efficiency and stay competitive. Yet, despite these investments, many AI initiatives struggle to deliver the results businesses expect. The reason is surprisingly…
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Beyond Campaigns: The Ground Reality of WhatsApp Business Inside Enterprises
While the conversation around WhatsApp Business continues to revolve around marketing, enterprises are increasingly relying on the platform for something far more fundamental: running business-critical communication. With over 100 billion messages exchanged on WhatsApp every day and more than 200 million businesses using WhatsApp Business worldwide, the platform has become one of the primary ways…
