Category: Ground Reality
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The New Cybersecurity Tax: Why Small Businesses Are Paying More to Stay in Business
For years, cybersecurity was seen as a defensive investment—something businesses prioritised after a breach, a compliance requirement, or an IT upgrade. In 2026, that mindset no longer works. As cyberattacks become more sophisticated, supply chains grow increasingly interconnected, and data protection regulations tighten across markets, security has become a business prerequisite rather than a technical…
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Festive Commerce at Scale: Why Accuracy Is the Real Growth Driver
Every festive season, India’s brands compete for the same consumer attention. Advertisements become louder, discounts grow deeper, celebrity endorsements multiply, and marketing budgets reach their annual peak. For years, success during this period was largely defined by the strength of campaigns and the attractiveness of offers. However, as Indian commerce evolves, the rules of competition…
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What Kunal Shah’s Move to WhatsApp Reveals About the Future of Technology Leadership
The biggest technology platforms are rarely led by the people who build them from scratch. More often, they are led by executives who learn to manage scale, optimise systems, and protect what already exists. That is why Kunal Shah’s appointment as the new global head of WhatsApp feels significant. If the reports are accurate, Meta’s…
