Category: Business News
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The Global Brands Turning to India: What Their 2026 Moves Tell Us About the Market
India is increasingly becoming a priority market for international businesses looking to expand their global footprint. A growing consumer base, rising demand for premium products and rapid digital adoption are creating opportunities across industries, from fashion and beauty to food, retail and technology. However, entering India is not simply about bringing an international product to…
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US Green Card Crackdown: What Global Businesses Need to Know
The US government’s decision to suspend eight major technology companies from an employment-based Green Card programme has brought a growing business challenge into focus: how can companies access global talent while meeting changing local hiring requirements? Announced on October 8, 2026, the move affects Microsoft, Adobe, Cognizant, Infosys, Tata Consultancy Services (TCS), Wipro, HCL, and…
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India’s 2026 D2C Boom: The Categories, Creators and Capital Shaping the Next Consumer Wave
Not long ago, building a consumer brand in India meant building distribution first. Getting onto shelves, finding the right retail partners, and creating enough visibility to make a product familiar to consumers were among the biggest barriers to scale. The internet changed that equation. A generation of digital-first brands began by going directly to consumers,…
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The GCC Attention Race Is Getting Expensive. Brands Need a Smarter Creative Strategy
The Gulf’s digital advertising opportunity is growing rapidly, but so is the cost of getting noticed. According to Expresswire, digital ad spending in Saudi Arabia is expected to reach $4.68 billion in 2026, marking 16.8% year-on-year growth. Yet as advertising continues to expand, brands face a growing challenge: audiences are seeing more ads, while individual…
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The Next Media Advantage Is Not More Channels — It’s Better Connections
For years, media planning was largely a question of where a brand should spend: television, digital, social, search, or outdoor. That question is becoming less useful as consumers increasingly move between platforms before making a decision. The bigger challenge now is ensuring that every interaction contributes to the same customer journey. A recent account win…
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When AI Becomes the New Search Layer: Why ASEAN Brands Need to Rethink Digital Visibility
For years, digital visibility meant appearing on the first page of Google. AI is beginning to change what that visibility looks like. Instead of scrolling through search results, consumers can now ask platforms such as ChatGPT, Gemini and Perplexity to compare products, explain options or suggest providers. The answer they receive may contain only a…
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Muthoot FinCorp’s Cricket Partnership Shows How Sports Sponsorship Is Expanding Beyond Visibility
Sports sponsorship in India is increasingly becoming a way for brands to build a long-term connection with audiences rather than simply gain visibility around a tournament or a few high-profile matches. Muthoot FinCorp’s new association with the Board of Control for Cricket in India (BCCI) reflects this broader shift. The company has been named the…
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Vietnam’s Data-Centre Boom Is Entering Its Infrastructure Test
Vietnam is becoming an increasingly important part of Southeast Asia’s data-centre story. Cloud adoption is growing, AI is creating new demand for computing capacity, and companies are looking beyond established markets such as Singapore and Malaysia. The investment pipeline reflects that interest. Vietnam currently has around 148 MW of live data-centre capacity, with another 79…
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ChatGPT’s Asian Expansion Signals a Shift Towards Intent-Led Advertising
Advertising has spent years trying to get closer to the moment when a consumer is ready to make a decision. Search engines captured intent through keywords, social plAdvertising has spent years trying to get closer to the moment when a consumer is ready to make a decision. Search engines captured intent through keywords, social platforms…
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India’s TV Battle Is Moving to the Connected Screen — and Advertising Is Moving With It
For decades, television distribution in India was relatively easy to understand: broadcasters created the content, DTH and cable operators delivered it, and advertisers bought audiences around programmes and channels. That structure is now being disrupted. The next phase of television is being built around the connected TV (CTV) screen, where linear television, OTT platforms, FAST…
