Category: Ecommerce
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How Embedded BNPL Is Rewriting the Rules of Affordable Ecommerce in India
India’s ecommerce story over the last decade has been one of volume, penetration, and price wars. But a quieter, more structural shift is now underway: the rise of flexible, short-term credit at checkout. Services that allow consumers to “buy now, pay later” are turning what were once considered discretionary purchases, electronics, furniture, health devices, and…
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How Are Modern Personal Care and Clothing Brands Redefining Loyalty: Voiced From Innovist and OffDuty India
Customer loyalty is becoming an increasingly important business priority in India. According to industry estimates, the country’s loyalty market is expected to grow by 17.7% annually, reaching US$4.07 billion by 2026, reflecting how aggressively brands are investing in customer retention and engagement strategies. (Source: Yahoo Finance) For years, loyalty was often measured through repeat purchases,…
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