Category: Technology
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The Next Media Advantage Is Not More Channels — It’s Better Connections
For years, media planning was largely a question of where a brand should spend: television, digital, social, search, or outdoor. That question is becoming less useful as consumers increasingly move between platforms before making a decision. The bigger challenge now is ensuring that every interaction contributes to the same customer journey. A recent account win…
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When AI Becomes the New Search Layer: Why ASEAN Brands Need to Rethink Digital Visibility
For years, digital visibility meant appearing on the first page of Google. AI is beginning to change what that visibility looks like. Instead of scrolling through search results, consumers can now ask platforms such as ChatGPT, Gemini and Perplexity to compare products, explain options or suggest providers. The answer they receive may contain only a…
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Vietnam’s Data-Centre Boom Is Entering Its Infrastructure Test
Vietnam is becoming an increasingly important part of Southeast Asia’s data-centre story. Cloud adoption is growing, AI is creating new demand for computing capacity, and companies are looking beyond established markets such as Singapore and Malaysia. The investment pipeline reflects that interest. Vietnam currently has around 148 MW of live data-centre capacity, with another 79…
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AI Can Make More Ads. Can Brands Make Them Matter?
Digital advertising has long rewarded brands for reaching more people, generating more clicks, and producing more creative variations. Generative AI has accelerated all three. A campaign that once required weeks of production can now be adapted into dozens of formats, messages, and visual treatments in a fraction of the time. But as AI makes advertising…
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ChatGPT’s Asian Expansion Signals a Shift Towards Intent-Led Advertising
Advertising has spent years trying to get closer to the moment when a consumer is ready to make a decision. Search engines captured intent through keywords, social plAdvertising has spent years trying to get closer to the moment when a consumer is ready to make a decision. Search engines captured intent through keywords, social platforms…
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India’s TV Battle Is Moving to the Connected Screen — and Advertising Is Moving With It
For decades, television distribution in India was relatively easy to understand: broadcasters created the content, DTH and cable operators delivered it, and advertisers bought audiences around programmes and channels. That structure is now being disrupted. The next phase of television is being built around the connected TV (CTV) screen, where linear television, OTT platforms, FAST…
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Grab’s $1.49 Billion Atome Bet Shows Southeast Asia’s Super-App Race Is Entering a New Era
The battle among Southeast Asia’s biggest technology companies is no longer just about booking rides or delivering food. It is increasingly about who can become the financial platform people rely on every day. Singapore-based super-app Grab has announced plans to acquire a 60% controlling stake in digital finance platform Atome Financial for $1.49 billion in…
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What Google’s New Accelerator AI Signals for the Future of Sustainable Business
Artificial intelligence is often discussed through the lens of productivity, automation, and consumer experiences. But its next important chapter may be less visible — and far more consequential: using intelligence to solve physical problems that businesses and societies have struggled with for decades. Google’s decision to select four Indian startups — Terrastack, Varaha Climate, Farmers…
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When AI Becomes a Tool for Surveillance and Biological Risk, What Should Business Learn?
The AI industry has spent the past few years advancing a compelling promise: faster decisions, smarter workflows, scientific breakthroughs and unprecedented productivity. But the latest disclosures from Anthropic offer a far less comfortable view of the same technology. Its Claude models were allegedly targeted for misuse across areas ranging from cyber operations and surveillance to…
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India’s Fintech Next Chapter: Why Trust Will Decide Who Wins
India’s fintech story has largely been a story of scale. Digital payments have become part of everyday life, smartphones have become gateways to financial services, and technology has brought formal finance within reach of millions. But scale alone may not define the industry’s next chapter. As fintech moves beyond payments and into credit, insurance, pensions,…
